Patient Access Post-Pandemic: Adjusting to Forever-Changed Consumer Preferences

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From the rapid adoption of virtual care to the rollout of COVID-19 vaccines, digital patient access has undergone a major transformation during the pandemic. Consumer expectations have risen accordingly – and permanently. For example, 63% of people say virtual care access will be an important factor in deciding where to seek care in the future. With convenience increasingly superseding loyalty, what will successful patient access strategies look like post-pandemic?

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