The State of Digital Patient Access


Successful new patient acquisition relies on a strong digital access experience that meets the ever-evolving needs of healthcare consumers. With rising demand for convenient, self-service access to care, healthcare organizations have accelerated digital initiatives to effectively engage consumers and convert their demand to booked appointments online. However, even with the recent acceleration of digital innovation, health systems continue to face pressure from rising consumer expectations, online competition, and pandemic-related financial strain—all while trying to optimize digital patient engagement. With these ongoing challenges, how are leading health systems advancing their digital patient access experiences to engage, convert, and retain consumers online?

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