Acxiom and DeepIntent Introduce Direct Data Integration to Optimize Healthcare Marketing Reach, Impact, and Performance


Acxiom, the global leader in customer intelligence, today announced its strategic integration with DeepIntent, the healthcare advertising platform. Healthcare brands, marketers, and agencies can use DeepIntent’s Demand Side Platform (DSP) to directly access Acxiom’s exclusive health interest audiences, detailed, HIPAA-compliant health-related interest data, and advanced analytics, increasing healthcare interest marketing […]

Simplify Healthcare Is Positioned in the Leaders Category in the 2023 IDC MarketScape for U.S. Health Plan Product/Plan Benefit Configuration Solutions


Simplify Healthcare, a leading healthcare billing technology company, has announced that it has been ranked in the IDC MarketScape 2023 Leader category for Program Benefits/Product Configuration Solutions healthcare in the United States. The vendors in this study provide stand-alone product/package configuration solutions to payers and TPA organizations, whether they support […]

Guardant resolves pending litigation with Illumina and enters into new agreement to advance long-term commercial partnership and cancer research


Guardant Health, Inc., a leader in precision oncology, today announced an agreement with Illumina Inc., a global leader in DNA sequencing and chip-based technologies, helps resolve their ongoing litigation and drive joint resolution to foster long-term business partnerships. length of companies. The three-year agreement includes a joint request to dismiss […]

Astellas Completes Acquisition of Iveric Bio


Astellas Pharma Inc. announced that it has successfully completed the acquisition of IVERIC bio, Inc. with respect to the announcement on April 30, 2023, through its indirect wholly-owned subsidiary Berry Merger Sub, Inc. The Acquisition was completed on July 11, 2023, US Eastern Time, as follows, and Iveric Bio has […]