A prominent provider of technology-enabled marketing solutions for life sciences firms, MNG Health is now a part of WebMD Health Corp., an Internet Brands company and a leader in health information services for doctors, other healthcare professionals, and consumers.
The acquisition expands Medscape’s capabilities in virtual events, pharmaceutical sales representative-enablement solutions, and omnichannel digital marketing while combining MNG Health’s core competencies with those of Medscape, WebMD’s clinical information, education, and point-of-care tools platform for healthcare professionals (HCPs).
“Medscape’s unrivaled global reach has been driven by our commitment to delivering innovative solutions to both the global medical community and our customers”, “MNG Health shares our depth of knowledge of target audience information needs and preferences, and our focus on evolving to meet the dynamic changes and demands of the industry. Together, we can leverage our intelligence and insights to deepen strategic omnichannel engagement, serve our audiences and support our customers.”
Vincent Muehter, Group General Manager/Senior Vice President, Medscape
“We are excited to be joining Medscape”, “We share Medscape’s commitment to driving strategic, meaningful engagement with physicians and other HCPs. Medscape’s resources and digital intelligence will enable us to further evolve our products and expand our reach and engagement with broadcast and other virtual events.”
James Briggs, MNG Health CEO
While the companies assess potential areas of synergy and develop and integrate new products, platforms, and services, MNG Health will continue to function as a separate Medscape subsidiary.
