Health Management Associates Acquires Cirdan Health Systems and Consulting

Hitesh April 1, 2022
thehealthco

Today, Jay Rosen, founder, president, and co-chairman of Health Management Associates (HMA), announced the firm’s acquisition of Cirdan Health Systems and Consulting (Cirdan). Founded in 2001, Cirdan is a Minnesota-based healthcare consulting and data services firm. A partner to both payers and providers, Cirdan has extensive experience working with health plans that serve Medicare and Medicaid members.

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Healthcare marketers have spent the last decade perfecting their management of the customer-patient journey. With tools like Salesforce and Veeva, they’ve invested greatly in (and some have created deep competencies around) managing the longitudinal patient journey through every brand interaction. But there’s a growing realization that a patient is more […]
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